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Halal Branding

Original price was: $29.90.Current price is: $13.46.

SKU: sg-1668513136675 Category: Tag:

Halal Branding

Jonathan A.J. Wilson

Paperback

9781905837571

 

Contents

 

1: What the Halal is Going On

2: Understanding the Halal Phenomenon

3: Markets and Consumption

4: Getting Your Brand Halal Ready

5: Creating A Brand and Brand Building

6: Brand Culture, Psychology and Communications

7: Marketing As Real People

8: Final Thoughts and Strategic Brand Weatherproofing

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